iRecon Solution
Display side analysis
iRecon is based on Visidon's facial recognition technology. With extremely efficient engine iRecon is able to detect and follow people in the front of the display. It categorizes visitors according to their gender, age, and mood. Together with information, such as, total viewers and viewing time, iRecon is able to produce highly useful statistics about your audience.
iRecon display side recognition software runs on standard Windows (XP/Vista/7) computers equipped with a USB camera. No other costly hardware is required.
Efficient video analysis technology enables real-time measurements enabling interaction and personalized content.
Centralized hosting and web reporting
In addition to iRecon recognition software, the solution consists of centralized hosting and reporting service to collect and visualize the audience data. With easy to use web-based user interface you can analyze the collected statistics, compare different advertisements locations and contents, and prove the performance of the media.
Reporting service includes
- Rapid overview of collected statistics - day, month, and year based comparison
- Detailed view provides information hour by hour - comparison with long term average
- Fast comparison of different measurement locations and contents
Main features
- Potential and active viewer count
- Gender, age, and mood measurement
- Easy integration with third party applications
- Content management interface
- Personalized on-line reporting system
- Automated report generation
- Secure data management
- Anonymous measurements